Visual Merchandising In Apparel Industry

Visual Merchandising In Apparel Industry Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandising starts with the store building itself. The management then decides on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers. Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The main principle of visual merchandising is that it is intended to increase sales. Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the stores image. Visual merchandising is the way one displays goods for sale in the most attractive manner with the end purpose of making a sale. If it does not sell, it is not visual merchandising. Especially in todays challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs. But in reality, visual merchandisers can help economize by avoiding costly mistakes there by saving time and money. It is important to understand that the visual merchandiser is there, not to impose ideas, but to help clients articulate their own personal style. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume. VM is an art and science of displaying merchandise to enable maximum sale. VM is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM uses season based displays to introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. Recently visual merchandising has gained in importance as a quick and cost effective way to revamp retail stores. Apparel Industry The influence of fashion clearly, fashion has also played an important role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more stratified, as in the West. Technology, ideas and lifestyles are moving concurrently, and quickly. Companies and brands that offered monotonous, mundane products for years have now tripled their product ranges and new appealing shapes and forms are being launched each season. Top-notch fashion professionals came together four years ago to form the Fashion Design Council of India. Under the aegis of the Union textile ministry and in tandem with National Institute of Fashion Technology, FDCI now provides professional inputs for designing labels and is now working towards developing the fashion supply chain through backward linkages with suppliers and mills, and forward linkages with the retail and distribution network. The boom in domestic apparel, nevertheless, tells only part of the story. India has huge potential as a market for foreign clothing, given its large population and growing household incomes. A few significant foreign players-such as Levi Strauss, Benetton and Lacoste-have been selling their branded apparel in India for a number of years. But now, just like their Indian counterparts, global apparel brands are setting up their own apparel outlets, instead of just selling through departmental stores. Ralph Lauren, for example, has a limited range exhibited in generic department stores located in metro cities. Yet it has now set up its own stand-alone stores, which showcase all the companys brands. Now, with the governments proposal to let in branded retail players- brands like Benetton and Lacoste currently sell mostly through the franchise route-investments in Indias apparel sector are likely to go up substantially. Indian Apparel Industry- an Overview: The apparel industry is one of Indias largest foreign exchange earners, accounting for nearly 16% of the countrys total exports. The 1996 Indian textile exports approximately amounted to Rs.35,000 crores of which apparel occupied over Rs14,000 crores. Source: http://apparel.indiamart.com/lib/garments/indian07251998.html It has been estimated that India has approximately 30,000 readymade garment manufacturing units and around three million people are working in the industry. Today not only is the garment export business growing, enthusiasm in the minds of the foreign buyers is also at a high. Today many leading fashion labels are being associated with Indian products. India is increasingly being looked upon as a major supplier of high quality fashion apparels and Indian apparels have come to be appreciated in major markets internationally. The credit for this goes to our exporter community. Consistent efforts towards extensive market coverage, improving technical capabilities and putting together an attractive and wide merchandise line has paid rich dividends. But till today, our clothing industry is dominated by sub-contractors and consists mainly of small units of 50 to 60 machines. Indias supply base is medium quality, relatively high fashion, but small volume business. Recent recession in Europe and the South Asian currency crisis have also contributed their own bits to the decimating Indian exports. Though these are expected to fizzle out soon, there is no reason for complacency on the part of Indian exporters or of the garment industry. The industry will be soon faced with open competition shorn of quotas or tariffs. Thus the need of the hour is to enlarge both manufacturing as well as the marketing base. Inculcation of a spirit of innovation by way of research and development and tapping new markets especially in South Africa, Central Africa, CIS, East European countries, Latin America and Australia is also mandatory for export growth. In India, clothing retail accounts for 36% of organized retail business. It is the largest sector. Ready-made apparel accounted for an estimated 20% of domestic clothing sales in 2005. With growing working women wearing western wear to work, and pressed for time, market for good readymade clothes is likely to grow. India is a film-crazy nation, and the largest producer of films, with more than 1,000 every year. They provide entertainment and an escape from reality for Indias masses, and set the popular fashion trend. Bollywood fashions have become pan Indian. They affect various sectors of the market including clothing, footwear, weddings and fashion accessories. With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before. Source: www.ibef.org They spend mornings browsing in stores looking for deals or latest styles. There are designer clothes that incorporate Indian motifs, ethnic fabrics and are a fusion of western and Indian styles. In the large urban centers, apparel retailers, like Shoppers Stop, Westside and Pantaloon have popularized their private labels, which have attracted urban shoppers. Westside carries only its own private labels, while for the other stores, 20-30% of their apparel turnover is from private labels. Customers have loyalty to a store rather than any particular garment brand. This has led to a thriving unbranded or local brand market for ready-to-wear clothes leading to severe competition. Hence organized retailers like Lifestyle, for instance, has a loyalty programme called `The Inner Circle, while Pantaloons offers a `Green Card Rewards programmes, Westside has `Club West to Woo the customers. Customers look to design and fit of the clothes, and use the shops name as a quality standard. About the Companies: Allen Solly Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90s by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. The Vision Of Allen Solly : The company aimed to emerge as a brand which was totally new and did not stick to conventions. Friday Dressing was introduced to give the company a stronghold. Initially the Indian markets was not open to experimental apparel for men. Friday dressing by Allen Solly gave Indian corporates an oppurtunity to transform their wardrobes. The new formal wear was relaxed and not boring. The Aditya Birla Group took over Allen Solly in 2001 . Allen Solly brings together people from different walks of life and unites them in the matters of style and attitude. The innovative garments of Allen Solly give people an identity in the work place, while chilling out. Source:http://www.mapsofworld.com/referrals/brands/mens-brands/mens-accessory-brands/allen-solly.html Max Max, a part of Landmark Group, is a fashion and footwear retailer in the Value segment. Max retails its own label clothing for men, women and children, as well as footwear and house ware. Max is opening around 100 stores across India, is a division of Lifestyle International Pvt Ltd., which is a part of US $ 1 billion Landmark Group. Landmarkgroup is one of the largest retailers in the Middle East with over 500 stores across 8 countries, directly employing 10,000 people. We have already opened stores in Indore, Ahmedabad, Bangalore, Delhi-Rajouri Garden, Agra, Hyderabad, Lucknow, Mumbai Noida and Delhi Laxminagar. A good shopping experience and a great value at Max translate into making customers Look good and Feel good to the maximum Source: http://company.monsterindia.com/lsiplin/ Kazo Kazo is a young international brand that has made its way into the centre of the fashion industry within a short span of time. Kazo launched its first showroom in Delhi on 07th july, 2007 under the directorship of Mr. Deepak Aggarwal. The idea of Kazo came into being with the aim of amalgamating international trends and fashion at a value that would be affordable for the woman of today. The garments designed are phenomenally fashionable with a high wear ability and practicality quotient. The main asset of the collections is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in her skin, right to her soul. Source: http://www.kazo.com/cmspages/index/1 Bizarre The bizarre label was first introduced in 1987, to fulfill self-expression. They entered this new age with a change in recent years and a person so assertive, they all have set the womens sights glouriously higher. With the buzz of a new girl on the block. Source: http://www.bizarreindia.com/company.html Globus Launched in January 1998, Globus is a part of the Rajan Raheja group. The company opened its first store in 1999 at Indore followed by the launch of its second store in Chennai (T-Nagar). The Globus has a Privilege Club card which is very unique in a way that Members are immediately rewarded for purchases at any of their stores, in addition to a host of other privileges such as exclusive tie ups, promotion and special shopping hours. To each his own individual needs vary. This is why Globus offers 2 different card categories, each with it own benefits designed to suit the needs of the customers. Source: www.globus.in Pantaloons This Company was incorporated on October 12, 1987 as Manz Wear Private Limited. The Company was converted into a public limited company on September 20, 1991 and on September 25, 1992 the name was changed to Pantaloon Fashions (India) Limited and in the same year the Company made an initial public offering. Later they changed their name to Pantaloon Retail (India) Limited on July 7 1999. Pantaloons believes in managing customer expectation by offering them all the requirements for their entire family under one roof is the key to being a successful retailer, and hence have built their business model around Family focus rather than individual focus. Pantaloons clearly define Lifestyle products under Private Labels and third party brands. They have a loyalty card programme with a name of Green Card. It is divided hierarchically into one star, three star and five star. Every point generated at all the levels is equivalent to Rs.1 It also stays in touch with its loyal customers through Mailers, SMSs E-mails and Telephone informing them about the developments and promotions. Source: 1) www.scribd.com/doc/47945/McKinsey-MGI- india-consumer-full-report 2) www.pantaloon.com/companyinfo.asp LITERATURE REVIEW Gaynor Lea-Greenwood, (1998) in his paper Visual merchandising: a neglected area in UK fashion marketing? outlines recent research which demonstrates that the re-naming of display as visual merchandising has led to centralization and professionalism of the function. Centralization of visual merchandising has given the function a strategic profile which has to date been neglected within the literature. The move towards centralization and therefore increased professionalization and sophistication of the creative process is discussed and includes the following benefits outlined by the respondents: (1) communicating a cohesive brand image; (2) differentiating the offer from the competition; (3) integrating promotional effort across the brand; (4) increasing availability of technology to facilitate the process. The paper concludes with future research avenues and recommendations. The article in Fibre to fashion on The art of visual merchandising talks about Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly. Components of Visual Merchandising: Make merchandise the focal point Right choice of colours is vital Display themes to appropriately support the product Thus visual merchandising is all about how to attract the customer to buy merchandise. Jerry Gelsomino in his article on Basic Tips for Better Visual Merchandising states that Great store presentation and product merchandising is like a good book. Its got an alluring cover to entice, an interesting first chapter to tell the reader theyve made the right choice, and a satisfying conclusion to get the audience to want more. The tools used to achieve these attributes are based on creating the most satisfying experience for the shopper, turning browsers into buyers. Storefront Identity and First Impressions the entrance reflects the personality of the store and gives a glimpse of the merchandise available inside. Design a distinctive store logo that communicates your mission. The way merchandise is displayed in show windows also has a lot to do with enticing the guests into the store. Whether you have a store in the mall or on the street, the customer has only a few seconds to view and be attracted by your displays. Your visual philosophy should replicate a billboard: make it bold, colorful, and simple. Store Layout In developing an effective store design, a most critical element is how the store is organized for a logical unfolding or discovery of merchandise by the browser. Is your store easy to shop? In this article on The importance of Visual Merchandising posted in Financial Express (2 November, 2002) it talks about the importance of VM in stores. It majorly focuses on aspects like: Walls Layout Shelving Colour Lighting Space Odour etc. Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. It has become such an important element in retailing that a team effort involving the senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff is needed. This information on VM also contains: History Plano-gram Window Display Merchandising etc. Bill Gerba (19 October, 2006) In his article on Five visual merchandising tips for your in-store network the author explains Merchandising, as commonly used in marketing, means the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Five tips: Dont bother force-feeding your network name to consumers: Do promote your host retailers brand and core values: Do work closely with the retailers store marketing department Do use your displays to complement the retailers other marketing strategies Do make your content valuable to shoppers This article on Retailing (2006) talks about the attitudinal shift of the Indian consumer in terms of Choice Preference, Value for Money and the emergence of organised retail formats have transformed the face of Retailing in India. With a growth over 20 percent per annum over the last 5 years, organised retailing is projected to reach US$ 23 Billion by 2010.The Indian retail industry though predominantly fragmented through the owner -run Mom and Pop outlets has been witnessing the emergence of a few medium sized Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle International. Given the attractiveness of the Indian retail sector, foreign retailers like Wal-Mart, Carrefour SA, Europes largest retailer and Tesco Plc, the UKs largest retailer, were keen to enter this growing market, despite the Indian retail sector being closed to foreign direct investment (FDI). Himanshu Vaidya in her report on Visual Merchandising Concept and Concern talks about various aspects in VM and their importance Also the points where attention needs to be given. Some of the areas discussed are: Aim of VM Effect of VM Merchandise Seasons-Plans and schedules Life expectancy of Visual Displays Types of Visual Merchandise Displays VM problem in India etc. Preeta H Vyas in his IIMA journal (2 November, 2007) on Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead, clearly explains that Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term activities which provide material inducements to consumers and trade it becomes imperative for managers to understand such practices and understand challenges. This study investigates sales promotion activities of six apparel stores in Ahmedabad market and compares them on various dimensions. It presents major findings and provides insights on consumer behaviour. Ulla Harrison, Sebastien Retaillieux,, Laurence Hugon Ellen Verburg in their article on Visual Merchandising: Seeing is Buying (2008), talks about the various modes of visual display in apparel sector, it also gives a basic idea regarding: Window Display Entrance of a store Props and its use Types of displaying the merchandise: By family By colour By Product group etc. Zilka, Carlain their article on Dressing Down The Business Model; The apparel industry has been hard hit during the recession, and the industrys cost-cutting measures may be out of fashion(17 April, 2009), they state in detail the condition of the apparel sector and the exhausted strategies of cost cutting measures used by them and suggests new measures as well. This article answers the question as to how can companies truly understand their organizations health, especially when visible symptoms may or may not be obvious. Global Luxury Apparel Retailers Eyeing Indian Markets, (Edit Article | 13 Jan, 2010) mostly talks about the situation of the apparel sector and regarding the International Majors that are in talks With Indian players to target aspirational but Value-Conscious Consumers. Especially regarding Shoppers stop and how they are planning to bring in more foreign brands. This research paper posted by an anonymous person on Research Paper on Retail Industry (21 May, 2010), provides a detailed research on the organized retail sector of India. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT analysis of retail industry and its future prospects. Major lifesaver of the Indian retailing is the advertising and promotional strategies and Visual Display; which comes out with innovative ways to win consumers over and keep them permanently happy. Gupta and Swati, (23 July, 2010) in their wonderful article on Deviant Displays New Trend in Window Fashion speak about the new trend that has started, where the deviant window displays are created to look creepy to grab attention. the article gives detailed information on what, how, when and Dos and Donts of deviant display. Hemanth Y. In his paper on Reshaping the Apparel Business, focuses briefly on the recent trends which are followed in Apparel retailing. Retail business in India has transformed from traditional mom and pop stores to big retail chains. We can witness the fact in this article what factors are going to bring about a change in the retail sector with special reference to Apparels. The paper gives a thought towards new trends followed in Apparel Retailing. Tappal Babu in his paper on Visual Merchandising states that Visual merchandising is a comparatively new career field in which has sprung up with the growing popularity of window and floor displays. Visual merchandisers main area of work is to create impossible window displays. They can find employment with fashion boutiques, shopping malls, euphoria etc. They are also engaged as shop floor mangers. They can also do freelancing on contract basis for windows displays in exhibitions, fares, and other places. Other career options under this head are production coordinator, quality control supervisor, fashion retailer, export manger etc. This paper discusses importance and potential for visual merchandising professionals. 1. PROBLEM STATEMENT To study the effectiveness of Visual Merchandising in Apparel Industry 2. OBJECTIVES To study the visual Merchandising of the stores covered under my research. (Max, Globus, Pantaloons, Allen Solly, Bizarre and Kazo.) To analyse the efforts put in by the stores in Visual Merchandising. To check the effectiveness of their current visual merchandising on the customers. To propose a new or modified Visual Merchandising for the store that has least effect of VM over its customers. 3. RESEARCH METHODOLOGY 3.1 Research design Research Design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to solve the marketing research problems. Research Design can be classified into 2 major categories: Exploratory : The objective of this research is to explore or search through a problem or situation to provide insights and understanding. Conclusive: The objective of this research is to test specific hypothesis and examine specific relationships. A conclusive research is further sub-categorized into: Descriptive: The objective is to describe something-usually market characteristics or functions. Causal: The objective is to obtain evidence of cause and effect relationship. In this research of apparel industry, including Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly, I adopted a Conclusive research as I was working on a specific hypothesis and was examining the validity of that hypothesis. Within the conclusive research I have selected Descriptive research as I am trying to determine the effectiveness of Visual Merchandising in apparel industry (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). A Descriptive research requires a clear specification of the six Ws. So the specification of Six Ws in case for my research are: Who: Who should be considered as the patron for the research? Any one who is a customer of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). What: What information should be obtained from the respondents? Information related to Customers feeling or view towards the display of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). Information about changes required in the Visual display of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly).. When: When should the information be obtained from the respondents? After they have shopped from the stores. When customer is free and fills the questionnaire mailed to them. Where: Where should the respondents be contacted to obtain the required information? Outside the stores Online through mail. Outside the stores if they are not busy for a while. Why: Why are we obtaining the information from the respondents? To decide as to whether the visual merchandising of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly) is effective or not. Way: In which way are we going to obtain the information from the respondents? Direct survey through questionnaires. 3.2 Source of information In case of this research though I have gone through the few articles published on all or any of the stores in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). I have not considered those information, my source of information for this research is Primary data collected through questionnaires. 3.3 Sample size In my research I have used the Statistical Approach to determine the sample size and in it I have used Sample size determination through proportions. I have considered this approach because I am interested in estimating the effectiveness of visual merchandising in the apparel industry. In my research: Confidence Level (CL) wanted is 95% Level of Precision required (S) is  ±0.02 so s= 0.02 Thus : Formula for n sample size is Zà ³p = s : Zà ³p = 0.02 The Z value associated with 95% CL is 1.96 So Z=  ± 1.96, 1.96à ³p = 0.02 Now à ³p = à ¢Ã‹â€ Ã… ¡pq/n, So 1.96à ¢Ã‹â€ Ã… ¡pq/n = 0.02, à ¢Ã‹â€ Ã… ¡pq/n = 0.02/1.96. à ¢Ã‹â€ Ã… ¡pq/n = 0.0102 By squaring on both sides we get: Pq/n= 0.0001 Hence pq = n x 0.0001, Thus n = pq/ 0.0001 Now we assume the parameter p, though ideal is 0.5 we considered p as 0.0168 And q = 1-p thus q = 1- .0168= 0.9832 Replacing p and q we get: n = (0.0168)(0.9832)/0.0001 = 165.18à ¢Ã¢â‚¬ °Ã‹â€ 165. Thus our sample size is 165. 3.4 Sampling Technique In my research I have used Non Probability Sampling technique. Judgmental: As in this technique the researcher chooses the respondents on the basis of his/her judgment as to who will be the best suitable representative of the population. I mailed the questionnaire to all those whom I felt could be the customer of all or any of the stores in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly . Snowballing: In this technique a initial group of respondents is selected and after their response they are asked to identify others who belong to the target population of interest. I selected few respondents in Amity Hostel and my other friends after their response I asked them to name few more in the hostel or their friends whom they know are the customers of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). 3.5 Hypothesis of the research H0 : There is no significant impact of Visual Merchandising in Apparel Industry. HA: There is significant impact of Visual Merchandising in Apparel Industry. 4. DATA ANALYSIS From the data that I collected for the research, I posted them in SPSS and got t-test and k-test results.. As I have considered 95% as my confidence level. The result (ÃŽÂ ±) of each question has to exceed 0.05, so that Null Hypothesis could be accepted. The result of each question is as follows: Are people attracted towards eye catching window display. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. While passing through the racks, people tend to look through the clothes nearby. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. People tend to buy the merchandise on display featuring a new style or design. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. People are attracted towards sales or clearance signage. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected People are attracted towards promotional signage in the store. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. Result of comparing the apparel stores (Globus, Pantaloons, Max, Bizarre, Kazo and Allen Solly) on the basis of there Visual Merchandising H0: There is no significant difference amongst the mentioned stores in the minds of customer in terms following attributes. Ha: There is significant difference amongst the mentioned stores in the minds of customer in terms following attributes As per preference of shopping H0: is rejected as ÃŽÂ ± is less than 0.05, so Ha s accepted 5. CONCLUSION From the market research on the effectiveness of the Visual Merchandising of Ap

Structured query language: Development

Structured query language: Development Abstract Database technology and the Structured Query Language (SQL) have grown enormously in recent years. This paper presents results of the research on the historical perspective of the development of SQL and its continuing development. Applications from different domains have different requirements for using database technology and SQL. This paper also presents an overview on definition of the Standard Query Language, and highlighted the several benefits and produce literature on risks of adopting a Standard Query language. Keyword SQL, DBMS, XML, Data, Database. Introduction Standard Query Language (SQL) is today the standard language for relational and object-relational databases. Application programs commonly include a relatively large number of SQL queries and updates, which are sent to the Database Management System (DBMS) for execution. The most generally used database management systems, such as Oracle, Access, mySQL, SQLserver, Paradox, Ingres, and others, are all claimed to be relational. Certainly, they all use SQL which itself is often simulated to be an indicator of a relational database system. The purpose of this paper is to discuss the historical perspective of the development of SQL and its continuing development. This article also highlighted the benefits and risks of adopting a standard query language. This paper is based on review history of the Standard Query Language and literature on benefit and risks of adopting SQL. Evolution and current situation of the SQL Abreu, et.al. (2006) described that the relational model came about as a result of E. Codds research at IBM during the sixties. The SQL, originally named SEQUEL (Structured English Query Language), was implemented in an IBM prototype (SEQUEL-XRM), during the mid-seventies. Some years later, a subset of this language was implemented in IBMs System-R. In 1979, ORACLE emerged as the first commercial DBMS based on SQL, followed by several other products such as SQL/DS, DB2, DG/SQL, SYBASE, INTERBASE, INFORMIX, UNIFY. Even those which had not originally implemented SQL as their base query language, offered SQL interfaces such as INGRES, ADABAS, SUPRA, IDMS/R. As a result of this process, Standard Query Language became a de facto standard. In late 1982, American National Standards Institute (ANSI) H23 begins to standardize SEQUEL which is version of the relational data model through the IBM language. In 1986, renamed SQL by H2, basic SQL was completed and become an American National Standard and soon an ISO standard. In 1989, the first version of the SQL standard was revised and an addendum, which included main improvements on referential integrity issues, was published. Meanwhile, ANSI brought out a standard for embedded SQL. In the early nineties, a new version, known as SQL2 or SQL-92, was published by ISO. Both the semantic capabilities of the language and error management were then considerably improved. That standard was complemented a few years later, with the approval of SQL/CLI (Call-Level Interface) and SQL/PSM (Persistent Stored Modules). SQL became a complete computational language, with features such as control structures and exception handling. During the last half of the nineties, SQL was extended by the inclusion of object-oriented capabilities. The resulting standard was divided into several parts. This version, previously known as SQL3 and then finally called SQL:1999, incorporated features such as new basic data types for example very large objects, user defined data types, recursive query operators, sensitive cursors, tables generalization and user roles. According to Abreu, et.al. (2006), The latest version of the standard is the SQL:2003, which is there are major revisions and extensions to most parts of the SQL:1999 standard. This version contains SQL/XML which is XML related specifications, new basic data types such as bigint, multiset and XML, enhancements to SQL-invoked routines, extensions to the CREATE TABLE statement, there are new MERGE statement, schema object which is the sequence generator and two new sorts of columns for identity and generated. He also produced the Table 1 as summarizes the evolution of SQL. Table 1 Evolution of SQL Year SQL 70s Relational model DBMS prototypes (SEQUEL XRM) First relational DBMS 80s ANSI SQL-86 standard ISO SQL-87 standard SQL-89 addendum ANSI embedded SQL 90s SQL 92 SQL/CLI SQL/PSM SQL:1999 2003 SQL:2003 Accordingto Wikipedia, thereis another standard produced at 2006 and 2008, The SQL:2006 by ISO/IEC 9075-14:2006 which defines waysfor SQL for conjunction with XML. It also defines how to do storing and importing XML data for SQL, manipulating the data on database and publishing SQL data and XML in XML form. In addition, by use of Query and XML Query Language, it can integrate into their SQL code the published by World Wide Web Consortium (W3C) in order to concurrently access ordinary SQL-data and XML documents. The latest standard is SQL:2008, it legalizes ORDER BY outside cursor definitions. It adds INSTEAD OF triggers and the TRUNCATE statement. Abreu, et.al. (2006) highlighted the SQL:2003 standard is composed of nine parts, which are briefly described in Table 2. The numeration of parts is not contiguous due to historical reasons: some parts have disappeared such as SQL:1999s part 5 SQL/Bindings was included in part 2 of SQL:2003 and other parts are new. The latter resulted either from further partitioning of previous parts such as part 11 was previously included in SQL:1999 part 2 or from the implementation of new requirements, such as parts 13 and 14, dealing with Java methods and XML data, respectively. Since the SQL:1999, the SQL standard has evolved, to support the object-relational paradigm. This paradigm proposes a good compromise between relational and object-oriented databases. The former have a robust data model which is the relational one and powerful query optimization, recovery, security and concurrency mechanisms. The latter incorporate object-oriented mechanisms such as encapsulation, generalization, aggregation and polymorphism, and allow representing more complex elements which are required in several domains, such as CAD, CAM or GIS. Object-relational databases offer the possibility of defining classes or abstract data types, as well as tables, primary and foreign keys and constraints, as relational databases also do. Furthermore, generalization hierarchies can be defined among classes or tables. Table attributes can be defined in a simple domain for example CHAR(25) or in a user-defined class, as a complex number or image. Table 2 Structure and summary of the SQL:2003 standard Part Name Description 1 Framework (SQL/Framework) Overviewof the standard. It describes terms and notation used in the other parts. It also defines the result of processing statements in that language and the grammar of SQL by a SQL-implementation that has been illustrating in the conceptual framework used for other parts. 2 Foundation (SQL/Foundation) Thispart describes the basic operations on SQL-data and data structures. The functional query such as controlling, maintaining, accessing, creating, and protecting SQL-data. It also defines the semantics and syntax of a database language. It deals with the portability of data definitions and compilation units between SQL-implementations and the interconnection of SQL-implementations. 3 Call-Level Interface (SQL/CLI) Itdescribes procedures to execute SQL statements within standard programming language in application written, such the SQL statements will be executed use independent functions. 4 Persistent Stored Modules (SQL/PSM) It defines how the semantics and syntax of a database language has been declare and maintain persistent database language systems in SQL-server modules. 9 Management of External Data (SQL/MED) Extensionsto Database Language SQL is definedfor support management of external data purpose by using data link types and foreign-data wrappers 10 Object Language Bindings (SQL/OLB) Itdefines SQLJQ, which is describes extensions in the Java programming language, for support embedding of SQL statements into programs written. The syntax and semanticsof SQLJ described by this part, as well as mechanisms to make sure binary portability of resulting SQLJ applications. This part also defines a number of Java packages and their classes. 11 Information and Definition Schema (SQL/Schemata) Thispart defines a Definition Schema that characterizes the SQL object identifier, the integrity and structure constraints of SQL-data, the authorization and security specifications associated to SQL-data, the features, sub-features and the support that each of these has in an SQL implementation and also packages of this standard, and an Information Schema. It also includes SQL-implementationinformation and sizing items. 13 Routines and Types Using the Java Programming Language (SQL/JRT) Itdescribes the Java programming language on doing capability of invoking static methods as SQL-invoked routines and SQL structured user-defined types for using classes specified in the Java programming language. 14 XML-Related Specifications (SQL/XML) Thispart describes ways in which SQL also can be used for conjunction with XML. SQL Overview Gardner and Hagenbuch (1983) stated that Relational DBMSs are normally accessed via a data language. In order to allow the DBMS to optimize accesses to the database and to deal with problems related to concurrent access by multiple users, the languages are typically very high level. The SQL is an example of such a language that can be used for that purpose. They also said that SQL statements are non-procedural statements of what data to retrieve, for example the query statements to retrieve employee such as SELECT * FROM EMP , or what operation to perform, for example the query statement to delete some data which is non-queries such as DELETE EMP WHERE NAME = Jones .While simple SQL statements can easily be entered interactively by end-users, the complex sequences of operations required by most applications for example closing the books for the end of month, those are better handled by embedding SQL in a procedural programming language. According to Kuhlemann, et al. (2008) SQL is a database query language used for formulating statements that are processed by a database management system for create and maintain a database. The SELECT statement is the most commonly used by the SQL query which can retrieve data from one or more tables in the database. It can limit the retrieved data using conditional statements in the WHERE clause, the GROUP BY clause can use for group related data and it can limit the grouped data with the HAVING clause; for order or sort data which based on different columns using the ORDER BY clause. He also stated that SQL consists of many statements to create and manipulate database objects. Since its first standardization in 1986, more and more functionality is being included in SQL in each subsequent standard covering a variety of aspects of user interaction. The latest edition of the SQL standard, referred to as SQL:2003, supports various functionality such as call level interfacing, foreign-data wrappers, embedding SQL statements in Java, business intelligence and data warehousing functions, support for XML, new data types, etc. The next standard, called SQL 20071, it will most likely add features like regular expression support, binary and outing decimal data types, materialized views, streaming data support, XQuery support and support for the Resource Description Framework (RDF) and the semantic web. Many researchers have led the huge scope of SQLs functionality to advocate the usage of a `scaled down version of SQL, especially for embedded systems. The hardware limitations such as small RAM, small stable storage, and large data read/write ratio come up from embedded systems. Also the applications where embedded systems are used, for an example such as healthcare and bank cash cards, need only a small set of queries like select, project, views, and aggregations. Kuhlemann, et al. (2008) described that a standard called Structured Card Query Language (SCQL) by ISO considers inter-industry commands for use in smart cards with constrained functionality of SQL. This issue has been proposed to address by some database systems and SQL engines. They are distinguished as `tiny, e.g., the TinyDB2 database system, for extracting information from a sensor network and tinySQL3 SQL engine, which is a Java SQL engine that supports only a few SQL statements like select, update, insert, delete. While the standardization process shows how SQL has increased in size and complexity in terms of features provided, efforts for `scaled down versions show a need to control and manipulate features of SQL. Gardner and Hagenbuch (1983) stated that SQL is a data language designed for use with the relational data model. The executable unit of SQL is the statement, but there are no SQL programs. SQL statements execute in the context of a single enrolled user of the database. The context in which a statement executes chooses what advantages it may exercise on objects in the database. Just only one or two contexts will be absorbed by an application program. Many SQL statements may run within each context. Each statement isdescribed by the DBMS, i.e., prepared for execution. Catrambone and Yuasa (2006) cited in (Smelcer, 1989) described that the Structured Query Language for databases, which sometimes referred to as the ‘‘Standard Query Language, is a command language for relational databases. It was preferred here as the test domain because writing a query with SQL is a relatively complicated task and because the knowledge required to write queries can be fully specified. Moore (1992) said that â€Å"SQL† was once an acronym for the â€Å"Structured Query Language† which was associated with a propriety implementation. When SQL is used to refer to the ANSI standard, it is no longer an acronym, simply a short form of â€Å"Database Language-SQL†. Benefits of adopting SQL Donaho and Davis listed that several features make Standard Query Language at least as good as any other query language currently in use : The basic concepts and syntax of SQL are easy for learned. This short initial learning period can decreases the amount of training required and it also can increases productivity. SQL is a reasonably high-level language. The programmer can write queries without knowing all of the intimate details of the DBMS implementation. For example, a SELECT clause allows the user to identify the needed data without indicating how to access it. SQL associate the data definition and data manipulation languages. Unlike other query languages, SQL uses the same syntactic constructs for definition functions and manipulation functions. This regularity makes the language easier to learn and use. SQL provides the functionality needed for most database applications. That is, the language is powerful enough to do most of the things required in a database application. According to Biggar, Chawla and Meese (2009), other benefits of adopting SQL include: Lower capital and operational costs by reduced IT footprint, easier management, storage platform features and licensing advantages. Improved agility and manageability by isolating application workloads on the storage system, providing heterogeneous storage support, and allowing live automated provisioning of storage. Higher availability by simplified backup and recovery, availability during server maintenance, failover support through physical host clustering, and business continuity or disaster recovery. Hoffer (2009) also stated the benefits of SQL are as follow: Reduced training cost, training for organization can focus one language only. Productivity, IS professionals become more proficient and learn SQL with it from continued use. They can increase the productive, usually programmers can more rapidly maintain the existing program. Application portability, when each machine uses SQL the applications can be moved from machine to machine. Application longevity, when new versions of DBMSs are introduced and the standard of language is enhanced, the applications will simply be updated. Reduced dependence on a single vendor, which may lower prices and improve service because of the market for such vendors can become more competitive,. Cross-system communication, managing data and processing user programs can become more easily communicated. Risks of adopting SQL Maciol (2008) stated that SQL has a row of limitations coming from its foundations such as: It is difficult for defining terms and lists. There is limitation of atomic data. Lack of repetition and iteration. Limited possibilities of data processing control. Lack of deduction possibility. Chan, Lu and Wei (2003) listed the problem while using SQL : Comprehension difficulty : Complex queries are not easy to analyze, usually by another person. The nested maze is quite confusing. This confirms one of the theoretical flaws of SQL not well defined semantics for nesting (Codd 1990). Multiple joins of many tables can lead to uncertainty of the query accuracy. Logical errors are difficult to detect, as compared to 3GLs. Formulation problem : Joins are difficult for end-users. Too many aggregate functions in a single query have led to problems. Use of wrong field and name definition. Unable to format the output as desired. Variables used with wrong variable types, especially for embedded SQL. Performance Response is slow when system does not select the best path to access tables. Database contention occurs by simultaneous accesses A query may need to be broken into smaller queries to speed up processing time. This requires more temporary space. Unclear error message sometimes give wrong impressions. They also stated that usually whenusers encounter problems with SQL, the majority refers to the manual. This also confirms the finding that manuals form a substantial secondary source of SQL knowledge. Mostly prefer try to find the assistance of colleagues or superiors. Only a minority, attempt to query with other languages, while less will try another means, one of which was to try until get it right, to SQL manuals. Brass and Goldberg (2005) highlighted that errors in SQL queries can be classified into syntactic errors and semantic errors. A syntactic error means that the entered character string is not valid SQL. Then there are print an error message because it cannot execute the query by any DBMS. Thus, the error is easy to correct and definitely detected. A semantic error means that a legal SQL query was entered, but the query does not or not always produce the intended results, and is therefore incorrect for the given task. Semantic errors can be further classified into cases where the task must be known in order to detect that the query is incorrect, and cases where there is sufficient evidence that the query is incorrect no matter what the task is. Kiefer and Nicola (2009) observed that the adoption of SQL/XML faces several challenges. When relational legacy applications need access to new XML data, it is often too expensive to convert them from SQL to SQL/XML. Another frequent challenge is to actually write queries and updates with SQL/XML and Query. There are numbers of problem can occur such as: Users need to learn these new languages, which are often perceived as difficult to master. This stems from the differences between the XML data model and the relational data model. SQL/XML involves path expressions that navigate the tree structure of XML documents. To write path expressions, users must know the structure of the XML data in detail. It is not enough to know which data items exist, it is also necessary to know their exact case-sensitive name, namespace, and location within the document structure. But, this structure is often complex, difficult to understand, or even unknown to the user. As more XML documents are accumulated in a database, newer documents may have a different XML Schema than older ones. This requires queries and updates to work across documents for different schemas, which compounds the complexity of writing SQL/XML statements. Also, existing XML queries may need to be changed when the XML Schema evolves. In a hybrid database, where some data is stored in relational format and some in XML format, users need to know which data is in which format before they can write correct queries. Conclusion The SQL (Structured Query Language) is presently available for most database management systems. The SQL:2008 is the latest standard whichlegalizes ORDER BY outside cursor definitions. It also adds INSTEAD OF triggers and the TRUNCATE statement. This paper present briefly overview history of Standard Query Language, it also analyze benefits and risk of adopting SQL. There are benefit of adopting SQL such as lower capital and operational costs, improved agility and manageability and higher availability. There are many risk occur when adopting SQL, but usually the user can easily handle that risks. In future work, it can investigate patterns for SQL queries in greater detail such as analyzing SQL queries from real projects. References Abreu, F.B., Baroni, A., Calero, C., Piattini, M. (2006). An ontological approach to describe the SQL:2003object-relational features. Computer Standards Interfaces, 28, 695-713. Biggar, H., Chawla, A., Meese, L. (2009). The Benefits of Virtualizing Microsoft ® SQL Server ® in Hitachi Storage Environments. http://www.hds.com/assets/pdf/the-benefits-of-virtualizing-microsoft-sql-server-wp.pdf. Brass, S., Goldberg, C. (2005). Semantic errors in SQL queries: A quite complete list. The Journal of Systems and Software, 79, 630-644. Catrambone, R., Yuasa, M. (2006). Acquisition of procedures: The effects of example elaborations and active learning exercises. Learning and Instruction,16 , 139e153. Chan, H.C., Lu, H., Wei, K.K. (1993). A Survey on Usage of SQL. Sigmod Record, Vol. 22. Davis, G.K., Donaho, J.E. Ada-Embedded SQL : the Options. Vii.3-72. Gardner, M., Hagenbuch, B. (1983). Interfacing Apl And Sql. .ACM, 0-89791-095-8/83/0400-0109. Hoffer, J.A., Prescott, M.B., Topi, H. (2002). Modern Database Management. New Jersey : Pearson Education. Kiefer, T., Nicola, M. (2009). Generating SQL/XML Query and Update Statements. ACM,978-1-60558-512-3/09/11. Kuhlemann, M., Saake, G., Siegmund, N., Sunkle, S., Uller, M.R. (2008). Generating Highly Customizable SQL Parsers. ACM, 978-1-59593-964-7/08/03. Maciol, A. (2008). An application of rule-based tool in attributive logic for business rules modeling. Expert Systems with Applications, 34, 1825-1836. Moore, J. W. (1992). Minimizing the disadvantages of embedded sql/ada. ACM, 0-S9791-529-1 /92/0011-0407. Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/SQL.

Buddhist and Hindu Temples Essay -- Religion, Cultures, Art

Hindu and Buddhist cultures are both rich in religion and expressing their faith through art. The Buddhist culture was formed by Buddha who went out to discover the causes of pain and suffering. Once Buddha realized what the cause was, he provided a set of four guiding principles know as the â€Å"Four Noble Truths† that are exercised in Buddhism (Kleiner, p. 13). The Four Noble truths are â€Å"Life is suffering, the cause of suffering is desire, one can overcome and extinguish desire, the way to conquer desire and end suffering is to follow Buddha’s Eightfold Path†¦Ã¢â‚¬  (p. 13). These truths are expressed in the following of Buddhism and commonly carried out through art. Buddhism is practiced throughout Southeast Asia and southern India where there is a strong presence of Buddhist artwork. This includes art in the form of statues, temples, paintings, and architecture. The two dominant forms or art are the stupas and the chaitya halls that often house t he stupas. The Stupa is a round burial mound that is essential to the Buddhist religion. The stupa itself is not a tomb for the dead, but a housing of Buddha. These means of burial came into existence when Buddha died and was cremated. His remains were then dispusred throughout the burial housing that solid and round. These stupas could not be entered. Stupas can come in many different sizes. There are handheld stupas, and there are giant structure stupas that represent a map of the universe. The most famous of the giant stupas is the Great Stupa of Sanchi. There are different parts of the structural stupas that represent different points in Buddhism. The main parts of the stopas are: the domes shape itself, toranas, the harmika, the yasti, the three chatras, and a stone fenc... ...o Vishvanatha because as you progress towards the main tower, there are a series of towers that ascend in size. With Vishnu being the â€Å"Preserver of the Universe,† the five main towers at Angor Wat represent the five peaks of Mount Meru, which is the mountain at the center of the universe. When Suryavarman II died it is believed the temple absorbed him so he is worshiped as a god. Images and sculptures of Suryavarman II and Vishnu are represented throughout the galleries of the tall towers of Angor Wat. Temples and structures represent religious ideals through the elaborate architecture. Hinduism and Buddhism share similarities because of the depiction of gods in art forms. The buildings of temples are important elements in expressing faiths in the deities because of the preservation and worshipping that takes place in them.

THe beginning of Seattle history :: essays papers

THe beginning of Seattle history The coast of Washington is rich with the history of early America. While much of the United States was still in its infancy, Washington was thriving with industry. Though the industry was large, the towns were just beginning to grow. Though Washington’s coastal towns offered much to its citizens, it was the logging industry that started it all. In this paper, I will discuss the growth of the logging industry, specifically in relation to Seattle, and the resulting extension industries in the development of what is now our nations largest port city. I. The early industry: The laborers who sat idle during the fur trading off-season were of great concern to George Simpson, resident governor of the Hudson’s Bay Company in 1821. As he sat in his newly transferred building situated on the north bank of the Columbia River, he noticed the commanding view, in which he saw endless stands of thick timber. By order of Simpson, command of the new post, Fort Vancouver, was secured by one John McLoughlin and together, the two established the first Washington timber mill (Ficken 1987). The mill, which began operation in 1828, was charged with the responsibility of supplying timber up and down the southern coast of the United States and where ever markets were deemed profitable. This venture enabled the company to cover expenses throughout the remainder of the year and according to Simpson, â€Å"†¦yielded quite a handsome profit† (Ficken 1987). The mighty Columbia had proven useful in transporting logs to the port in the Puget Sound. The successful Fort Vancouver sawmill constituted the only timber exploitation resource in the Pacific Northwest for over a decade. As the industry became more and more profitable, the inevitable happened, and the Americans came to the Northwest. II. The potential of Seattle is realized: In 1851, Arthur Denny and a small crew built small log shelters on the beach of Elliot Bay. As Denny and his party recognized the availability of timber in the region, they moved camp to the more protected eastern shores of the bay to erect facilities to process the lumber they would soon be harvesting (Ficken 1987). As they laid out their settlement, they called their village Duwamps (later to be know as Seattle). The industry grew and soon mills were showing up all over the coast of Washington.

Persistence: Endurantist vs. Perdurantist :: essays research papers

The notion of Persistence gives way to several predominant theories; of which, attempt to account for many possible questions that arise from it. As in most cases of debate, when more than one account of such is held to be true, there will clearly be much disagreement. Two views that claim to account accurately for persistence that remain widely known are , that of an endurantist (Threeist) and that of a perdurantist (Twoist). The endurantist will hold that objects are wholly present at all times, a persistent object ‘endures’ over time. The conflicting view of a perdurantist claims that objects are actually composed of temporal parts, more precisely, proper temporal parts. Further, a Twoist (vs. Oneist), will say that a name most often refers to the sum of one’s temporal parts, whereas a Threeist believes a name to refer to one who is wholly present during all times of its existence. The two opposing theories stated very simply, as above, give insight as to the nature of their arguments against one another. It does seem, however, that the Twoist’s account of persistence gives an exceedingly useful notion in regards towards many more subjects of philosophy, as well as an explanation that accounts for much more in terms of the problems associated strictly with persistence itself.   Ã‚  Ã‚  Ã‚  Ã‚  The argument posed by VanIwagen, a Threeist, against the Twoist is known as the problem of Essential Duration; and the counterpart argument given by the Twoist is referred to as the problem of Temporary Intrinsics. VanInwagen’s (modal) argument goes as follows: One could have lived longer than did in the actually world; this must be accounted for by either, one having been composed of more temporal parts that actually was, or at least some of one’s temporal parts had a longer duration than did in the actual world. VanInwagen continues with; a twoist must clearly hold that temporal parts have their duration essentially; their duration can not be shorter or longer. It then follows that a person is also a temporal part, which is to say they are the sum of all his or her temporal parts, making this the largest part. If this is so, says VanInwagen, then the Twoist must hold this duration essentially and one could not have lived longer than did in the actu al world. A contradiction is reached, VanInwagen then very quickly disregards any additional consideration of such an avenue.

Personality psychology Essay

Abstract Carl Gustav Jung has influenced many facets of modern psychology and counseling with his unique spiritual approach to personality theory. Herein lies a biographical address of Jung’s life, a comprehensive overview of the principle tenets of his personality theories, and a Christian evaluation of his work. Specific attention is given to comparing and contrasting Jung’s theory of a collective unconscious with a Christian’s understanding of the spiritual world. In addition, a guide is provided to Christians looking to mine Jung’s work for techniques that might help their clients, while at the same time avoiding others that cannot coincide with orthodox Christian beliefs. EVALUATING JUNG FROM A CHRISTIAN PERSPECTIVE Evaluating Jung From A Christian Perspective Carl Jung lived a very interesting life, and has provided the fields of psychology and counseling with valuable perspective and insight. A modern Christian psychologist or counselor would do well to mine Jung’s theories for useful application today. The difficulty is found in moving past Jung’s cloud of mysticism and properly applying orthodox Christian beliefs to Jung’s work. The Life Story of Jung Boyhood Carl Gustav Jung was born in 1875 in Kessnil, Switzerland (Jung, 1989). It is quite telling that very early in Jung’s autobiography he describes how he came to his understanding of Jesus as a boy. Jung (1989) described how the natural dangers around his home led to untimely deaths, how his father presided over these funerals, and how Jung lost trust in Jesus because Jesus allowed or caused these people to die. He admits, â€Å"In later years and until my confirmation, I made every effort to force myself to take the required positive attitude to Christ. But I could never succeed in overcoming my secret distrust† (Jung, 1989, pp. 13-14). Jung wrote his autobiography while he was in his eighties and only a few years before he died. Either Jung was a little boy particularly sensitive to his faith, or as an old man he superimposed some of his mature hostility to Christianity onto his memories of early life. Either way, it seems Jung would admit that he was never a Christian. Another strange phenomenon in Jung’s early life was a strange experience he described as occurring while he was around eight or nine years old and playing on a favorite rock he had: Often, when I was along, I saw down on this stone, and then began an imaginary game that went something like this: â€Å"I am sitting on top of this stone and it is underneath. † But the stone also could say â€Å"I† and think: â€Å"I am lying here on this slope and he is sitting on top of me. † The question then arose: â€Å"Am I the one who is sitting on the stone, or am I the stone on which he is sitting? † (Jung, 1989, p. 20) It is possible to dismiss this event as a child’s whimsy and miss the significant dissociative quality that affected Jung. As if Jung anticipated this, he follows this memory with another even more emphatic. He carved a two-inch long manikin out of his school ruler, dressed it, made a stone for it, and secretly hid it in his attic (Jung, 1989). His thoughts show how divided and anxious his personality had become. â€Å"No one could discover my secret and destroy it. I felt safe, and the tormenting sense of being at odds with myself was gone† (Jung, 1989, p.21). This introspective dialogue confirms Jung struggled with a personality disorder himself. Young Adulthood and Parents Not surprisingly, these two themes of distrust toward Christianity and an increasingly manifest disorder continued into Jung’s formative years. â€Å"As a school boy, Jung began to experience himself and be convinced that he was both the child he objectively seemed to be and also an authoritative wise old man who had lived in the eighteenth century† (Sollod, Wilson, & Monte, 2009, p. 157). According to Sollod et al. (2009) while trying to understand himself, Jung also struggled with understanding his parents and his home life. Jung’s father was a pastor of the Swiss Reformed Church who struggled with his own faith, and his mother seemed to possess two personalities. Sometimes she was a sweet mother and wife, and at other times she was a â€Å"witch, prophetess, and seeress who communicated with spirits† (Sollod et al. , 2009, p. 157). The two themes most obvious in young Jung are the same two themes that dominated the lives of his parents. EVALUATING JUNG FROM A CHRISTIAN PERSPECTIVE Adulthood. Later, Jung (1989) proved to be a good student and was considering a career as a medical man when he was strongly influenced by paranormal events in his house. Curious, he began to attend seances with his family and included these events in his doctoral thesis. After finishing that, Jung (1989) says, â€Å"On December 10, 1900, I took up my post as assistant at Burgholzi Mental Hospital, Zurich† (p. 111). It was there Jung became interested in the mentally ill and Freud’s work. Freud and Jung became close, and Jung learned much from Freud. However, a bitterness developed between them and they began to break apart. Sollod et al. explains: By 1913, the break with Freud and the Freudians had become permanent. As we have seen, this period also signaled Jung’s development of the most distinctive aspects of his own theorizing and his own personal voyage into the depths of what he termed the â€Å"collective unconscious. † (2009, p. 159) From this association and then public break with Freud, Jung and his ideas began to gain in popularity. He began to develop many independent theories in addition to the collective unconscious, but the basis of his personality theories remain rooted in Freudian thought. Still, most of Jung’s theories were inspired from his own personal, spiritual experiences (Boa, 2004, p. 97). Jung’s Theories The Collective Unconscious It is good to begin discussing Jung’s theories in relation to his break with Freud. We can draw from our understanding of Freud the concepts of psycho-sexual unconscious drives, repression, and the id, ego, and superego to gain an understanding of where Jung began. Jung looked deeper into the concept of the unconscious and found a collective element there: If we analyze the persona we remove the mask and discover that what appeared to be an individual is at bottom collective. We thus trace â€Å"the Little God of the World† back to his origin, that is, to a personification of the collective psyche. Finally, to our astonishment, we realize that the persona was only the mask of the collective psyche. Whether we follow Freud and reduce the primary impulse to sexuality, or Adler and reduce it to the elementary desire for power, or reduce it to the general principle of the collective psyche which contains the principles of both Freud and Adler, we arrive at the same result: namely, the dissolution of the personal into the collective. (Jung, 2008, p.38) Jung believed this collective unconscious was a natural result of the evolutionary process in humans, and therefore â€Å"is morally and aesthetically neutral and should not be regarded as an enemy to be avoided† (Boa, 2004, p. 97). Christian Response To The Collective Unconscious Jung’s collective unconscious might excite the Christian who is thinking of the biblical descriptions of angels, demons, heaven, hell, and the entire spiritual world. Is Jung tapping into a part of all of us that comprehends these spiritual things? Both the Christian’s understanding of the spiritual world and Jung’s collective unconscious are unseen. And both views believe all humanity participates or will participate in their unseen world. However, Jung’s view is specifically amoral, whereas Scripture describes God’s revealed morality for humans in the material world and angels and demons in the spirit world (2 Pet 2:410 NASB). For the collective unconscious to encompass all the Christian understands about the spiritual world, it would have to be under God’s authority and therefore moral. A Christian understands God as eternal, omnipotent, omniscient, and omnibenevolent, and thus God would have sovereignty over the collective unconscious if it did exist. In addition, a Christian’s understanding of the spirit world is that it exists as a real space even though it cannot be seen. A Christian believes this spirit world cannot be entered by a human voluntarily. These two beliefs are antithetical to Jung’s understanding of the collective unconscious. Not only does Jung claim to have voluntarily entered the collective unconscious, but much of his later work is based on his return from this place including a mysterious little red book. His writings in that red book were very different from most of his professional work: Instead, the book was a kind of phantasmagoric morality play, driven by Jung’s own wish not just to chart a course out of the mangrove swamp of his inner world but also to take some of its riches with him. It was this last part – the idea that a person might move beneficially between the poles of the rational and irrational, the light and the dark, the conscious and the unconscious – that provided the germ for his later work and for what analytical psychology would become. (Corbett, 2009,  ¶ 16). The orthodox Christian is forced to conclude that Jung’s theory of a collective unconscious has no bearing on the reality of the spiritual world. Archetypes Jung, however, believed in the reality of the collective unconscious and devoted much of his life to its experience and study. From this work came his understanding of archetypes. He defined archetypes loosely as primal images and experiences shared in humanity’s unconscious world (Sollod et al. , 2009, pp. 161-162). These archetypes include names such as the Mother, the Trickster, the Shadow, the Hero, the Anima, and the Animus. Freud believed archetypes on the unconscious side and instincts on the conscious side combined to drive a human (Boa, 2004, p. 159). Or, put another way, Daryl Sharp (2001) explains an archetype is â€Å"†¦ a universal tendency to form certain ideas and images and to behave in certain ways. Instincts are the physiological counterparts of archetypes† (p. 14). The general and inclusive nature of the collective unconscious and archetypes made Jung popular among secular and religious spiritualists. Here was a theory they could united behind and put its tenets to work in a practical psychology. Christian Response To The Archetypes Jung easily used the idea of archetypes to interact with Christianity. All of the major historical figures and many icons associated with Christianity can all be explained through archetypes. However at its core Jung’s creation of archetypes is not compatible with Christianity as Boa (2004) explains: Disagreement exists among theologians as to whether Jung’s system repudiates or is compatible with Christianity, some arguing that it undermines biblical authority, and others claiming that it illuminates and enhances the Christian message. However, the psychological interpretation of Christianity in works like Symbols of Transformation and Answer to Job denounces the scriptural portrait of Yahweh and Christ and rejects traditional Christianity as inadequate for modern culture. (p. 101) The orthodox Christian must not reduce God to the status of one archetype among many, and is encouraged to view the historical figures mentioned in the Bible as literal. One may also study Jung further to read of his aversion to orthodox Christianity more clearly. Word Association Test. Whereas Freud relied on hypnosis and forcing a subject to concentrate to draw out unconscious tangles in a person, Jung developed a word association test. Jung would provide the subject with a card with a stimulus word written on it, would ask the subject to respond to the word, and would record reaction times. This method was very successful in identifying unconscious problems. Jung would later improve on this technique to measure more physical responses from the subject (Sollod et al. , 2009, p. 148). Christian Response To The Word Association Test. Jung’s word association test would be improved on and expanded to the many different versions of psychological tests we see today. This method, and methods like it, are useful in determining where a client might need to focus or might be hurting and not realize it. This test would be particularly useful with children or with clients who are unaware of the nature of their psychological baggage. Unlike the incompatable differences associated with the collective unconscious and archetypes theories, the word association test is a useful tool that any Christian should consider. The Introvert and the Extrovert. Jung also developed a model for understanding personality types by observing the differences between Freud and Adler. Jung believed there was a continuum between introversion and extroversion and that everyone fell on a different place on that continuum. Jung also broke those two general types into more specific types, and used this model to fit personalities into categories (Sollod et al. , 2009, pp. 166-171). Later Hans Eysenck, influenced by behaviorist and cognitive schools of thought regarding personality theory, expanded on Jung’s ideas of introversion and extroversion. He performed tests that partially confirmed the basis of Jung’s descriptions, and then described how the ideas Jung postulated had been around since the times of ancient Greece. Nevertheless, Eysenck’s evaluation and expansion of Jung’s work has led to an understanding of personality types that is useful today Sollod et al. , 2009, pp. 501-506). In addition, â€Å"Web sites based on the dimensions Jung outlined have proliferated, and one can find a number of well-researched tests of Jungian types. Foremost among these are the Myers-Briggs test and the Kiersey temperament survey† (Sollod et al. , 2009, p. 170). Christian Response To The Introvert and Extrovert Types Similar to the word association test, Jung’s formulation and the subsequent development of personalty type theories based on introversion and extroversion are helpful diagnostic tools. While observing the view that a human does not completely fit into a single personality type, and humans’ personalities change, these tools should be utilized in a modern psychology or counseling setting in addition to usual methods. A Christian can counsel another Christian with scripture in truth and love while better understanding that client in terms of their general personality bent. Summary There is no doubt that Carl Gustav Jung lived a troubled life and regularly interacted with the occult. Were he alive today, it’s likely the fields of psychology and counseling would treat him more as a patient than a contributor. Nevertheless, his ideas and views help shape each of those fields and influenced many others who also helped shape those fields. A Christian would do well to mine Jung’s life and work through a filer of orthodox belief. Even though Jung was a nonbeliever, a troubled man, and was hostile to orthodox Christianity, his unique insights are still useful in doing God’s will in today’s world. After studying Jung, a counselor is better equipped to help people. References Boa, K. (2004). Augustine to Freud: What theologians & psychologists tell us about human nature and why it matters. Nashville, TN: B&H Publishing Group. Corbett, S. (2009, September 16). The Holy Grail of the Unconscious. The New York Times. Retrieved from http://www. nytimes. com Jung, C. (2008). The Conception of the Unconscious. In M. W. Schustack & H. S. Friedman (Eds. ), The Personality Reader, (2nd ed. , pp. 36-40). Boston, MA: Pearson Education, Inc. Jung, C. (1989). Memories, Dreams, Reflections. New York: Vintage Books. Sharp, D. (2001). Digesting Jung: Food for the journey. Toronto, ON: Inner City Books. Sollod, R. N. , Wilson J. P. , & Monte C. F. (2009). Beneath The Mask? : An introduction to theories of personality (8th ed. ). Hoboken, NJ: John Wiley & Sons.

How parents most influence behavior Essay

How did your parents most influence your behavior growing up? Was it through classical conditioning? What about operant conditioning and social learning theory? Which theory had the biggest impact? Why? Give an example and state how it has impacted the person you are today. Make sure to briefly define what the type of conditioning is and cite the text (unless you invented: Classical, Operant or Social Learning theory). Try to use the terms the textbook authors use. If someone does not use a term or uses it incorrectly, feel free to tactfully correct them (they will need to know these terms for the upcoming Online Quizzes) (1st post) Classical conditioning is learning that occurs when a neutral stimulus becomes paired with an unconditioned stimulus to elicit a conditioned response (Carpenter &Huffman, 2010, p. 144). Operant conditioning is learning in which voluntary responses are controlled by their consequences (Carpenter & Huffman, 2010, p. 49). My parents influenced me best by operant conditioning. When I did well and work hard on something they used reinforcement; a consequence that strengthens a response and makes it more likely to recur (Carpenter & Huffman, 2010, p. 149) to encourage me to keep doing well. When I did something I wasn’t supposed to do or just straight out misbehaved they used punishment; a consequence that weakens a response and makes it less likely to recur (Carpenter & Huffman, 2010, p. 49) to get me to act right and do what I was supposed to do. (2nd Q) Give the text definition of what â€Å"negative reinforcement† is in Operant conditioning (cite the textbook APA style). Differentiate it from punishment. If you can, give an example of negative reinforcement in your own life. (Hint: most people don’t have a clue of what negative reinforcement is). Feel free to correct students who make cognitive errors in a response post where you correct them and cite the correct text passage to back you up). I will be lurking in the background to keep everyone on track (2nd post) Negative reinforcement takes away (–) and strengthens behavior (Carpenter & Huffman, 2010, p. 150). Negative punishment is the taking away (–) of a reinforcing stimulus, which decreases (or weakens) the likelihood of the response occurring again behavior (Carpenter & Huffman, 2010, p. 153). The two concepts are actually completely opposite. Reinforcement (either positive or negative) strengthens a behavior, where as punishment weakens a behavior (Carpenter & Huffman, 2010, p. 152). The best example I can think of how my parents used negative reinforcement on me was if I made all A’s on my report card I didn’t have to do my chores for a week. (3rd post) This video explains difference between operant conditioning & observational learning. This video give a good definition in the difference of the two and better understand them.